How Facebook Ads Can Grow Your Brand
When we think about online advertising, Facebook is usually the first to come to mind, and for good reason. It really works.
I know some of your reading this might be thinking “it’s not true, Facebook advertising has never worked for my organization”.
Well I’ll say with confidence you are mistaken. Facebook advertising DOES work and its all about HOW, WHY, WHAT and WHEN.
So here is how we get an average of 150% ROI for our clients with Facebook Advertising.
We can’t share all of them with you, but here are a few!
- Determine what the end game is
- Use only the highest level quality content
- Use psychology and marketing strategy
- AB testing and analyzing outcomes
- Sales funnel optimization
IMPORTANT FACE BOOK STATS
Did you know that every second there are 20,000 people on Facebook? That number alone indicates to you that its a valuable website for marketers, whether you’re promoting a service, releasing a product or conducting market research.
It’s one of the reasons why we swear by it and consider it a “requirement” for our clients.
In case you may be skeptical, here are some important numbers you should be aware of. As of Q1 2015, Facebook has:
- 1.44 billion monthly active users
- 1.25 billion mobile users
- 936 million daily active users
- 798 million mobile daily active users
The Average American Spends 40 Minutes Per Day on Facebook.
When you consider how much time Americans spend engaging with digital media–nine hours a day—40 minutes on Facebook might not seem like a lot of time. But let’s compare that to the amount of time spent on other social platforms.
- Tumblr—34 minutes
- Instagram—21 minutes
- Pinterest—20.8 minutes
- Twitter—17 minutes
- Snapchat—17 minutes
- Ello—13 minutes
- LinkedIn—9.8 minutes
Posting 1-2 Times Per Day Yields More Engagement
It might seem counterintuitive, but posting less frequently can actually help your engagement. Not surprisingly, it’s quality not quantity that helps you get ahead on Facebook. Research shows that brands that post just once or twice a day get 73% more comments and 32% more Likes than those who post three or more times.
This can help you to be more strategic with your content strategy. Rather than posting for the sake of populating your Timeline, plan your updates around milestones, product launches or initiatives from other departments (such as sales, human resources or customer support).
Before launching any kind of paid advertising campaign, whether a medical company or not, knowing what the minimum expected outcome for the campaign is a must have. In advertising, there is never a %100 guarantee that the campaign will be successful. Knowing the end game, and understanding whats next after the campaign, is of paramount importance.
We start small, with a multi teared growth campaign strategy. The first round we start with the smaller Ad spend budget, and slowly work our way up to your final overall campaign budget. We believe this reduces the overall risk of the campaign, and ensures flexibility and reactivity from our team.
HIGH LEVEL CONTENT ONLY
Your Brand is only as strong as your weakest piece of content!
We only produce and display the highest quality content, at no exception.
Since your company is most likely in the medical realm, i’m sure your aware that the message and perception of the medical company is incredibly important, and fragile. Outstanding high quality content not only positively boosts your overall brands perception, but also acts as a strengthener that should build trust and establish you as the trend setter.
A term that sounds cold, but is very useful, and has data to support. In order to get your business a great ROI on ad campaigns, we inject the right amount of marketing phycology to send your message in the most effective way possible.
People want to be included, they want stories of hope, optimization, fear, breakthrough, discovery, they want to feel included. We use marketing psychology to get through the noise and speak your message directly to who needs to hear it most.
AB TEST EVERYTING
I mean it when I say it, AB testing is the only way to distinguish between true and false. The practice of AB testing delivers measurable outcomes that are critical when it comes to marketing and advertisement strategy. Even the smallest things like color, a specific word, or font, can make or break an advertising campaign. We test multiple variables and develop a strategy built on results from the get go.
SALES FUNNEL OPTIMIZATION
Not all Markets demand the same sales funnel! No sales funnel is identical. However all sales funnels are essential to gaining any form of ROI with social media advertising. We combine content creation with web services and online advertising to make it as easy as possible for your customers to buy your products. We get conversations started and automate where available.
So in short, consider Facebook advertising for your company or organization. If interested lets start a conversation on how Genetix Media can do all of this for you, and advance your teams ability for long term ROI.